GOAT TALES #13
BETH LEVIS - Founder and CEO, By Beth.
8 NOVEMBER 2024, WRITTEN BY JACKIE BARON
Teen-Inspired Innovation: Has your teen son ever given you a business idea or insight that was so brilliant it made you think, "Why didn't I think of that?" What was it, and how did it influence your business?
Every day! Hugo is very entrepreneurial and very keen to travel the world for soccer so he is always asking me questions about my business, its success and direction. He is always offering suggestions on how to increase sales and maximise our impact on women’s health and wellbeing.
Laugh Out Loud: Share a hilarious or face-palm moment you've had with your teen son that still makes you chuckle or shake your head in disbelief. That typical teen-moment or habit!
Farting for fun! Definitely not something I personally find amusing, yet both Hugo and my husband share a common bond over this one! I will never understand it.
Shared Passions: What's an activity or hobby you love doing together with your teen son that brings out the 'cool' in both of you, Neon Goat style?
Hugo is absolutely obsessed with soccer! So our best memories are made of experiencing soccer together which brings him the greatest joy! One time I took him to a World Cup Soccer game in Germany and Czech Republic which allowed him to see his idol, Ronaldo play for Spain against Czech. We even managed to see Messi and MBape play for PSG and have hilarious stories and memories on what it took to travel to and from each game in order to make it there! One trip even required us sleeping in the luggage compartment of the overnight train which we couldn’t get a seat on! We were determined to get there! Some memories are priceless and some experiences are unforgettable!
Time-Travel Tips: If you could step into a time machine and visit your teenage self, what cheeky piece of advice would you give yourself about navigating the future, especially knowing what you do now about business and life?
Explore, achieve and follow your dreams. Don’t do what you feel society wants you to do but rather do what is best for you! Life is short and don’t forget to live it!
The Ultimate Collaboration: Imagine you're launching a special Neon Goat product inspired by your journey as a parent to a teen son. What would it be, and what story would it tell?
Soccer boot deodoriser!
Navigating the Teen Terrain: Teens are known for their mood swings and monosyllabic responses. What's your secret to getting your teen son to open up and engage in meaningful conversations, especially about life and your business?
Hugo is pre-teen (age 11) so I am yet to navigate this, but I can see his maturity heading in this direction. I have 3 teenage daughters which have definitely challenged me at times. I have found keeping a close connection with my children pivotal in gaining their trust to be able to direct and advise them at key times.
“While I genuinely love all things beauty, I’ve always felt like a bit of an outlier from an industry that increasingly leans towards aspiration over authenticity. It’s been my mission since to help others reveal their inner radiance and let the light in. By Beth is a brand created on my own terms with the things I care about front of mind: luxury, simplicity, sustainability and efficacy. Like so many others, I often find myself navigating the competing priorities of work, family and social life. It was imperative to me that By Beth was fuss-free; a promise of beauty without bells and whistles. Add a spoonful to your drink of choice and voila!” - Beth Levis
CAN'T DENY THE ODOUR
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