Things got hairy. So we got spritzy.
Some of the best ideas don’t start in a boardroom. They start in your DMs. Specifically, in messages from mums that went something like this:
“Hey Jackie! Look, we are just loving the Shvitz Spritz - but my son is REALLY hairy under his pits, and his underarm hairs keep getting stuck in the Shvitz Stick. Any chance you’d ever do a spray for underarms?”
Then another. And another. Same theme, different mum. Same story, different teenage boy.
Here’s the thing. My own boys absolutely love the Shvitz Stick. Hero product in our house. Works a treat. But that’s not the point. The point was that mums of hairier boys were telling me something I couldn’t unhear: the stick wasn’t for every set of pits, and there was a real-world gap I needed to fill.
So I did what any good Director of Family Matters does. I listened. Then I got to work.
PIT PROBLEMS. REAL ONES.
Here’s what nobody tells you about teen boys. And what the carpool whisper network has been quietly trading notes on for years. Somewhere between Year 7 and Year 9, the underarms of some teen boys go from baby-smooth to absolute forest. Genetics will do what genetics will do.
And once that hair lands, a stick deodorant - yes, even one as natural and beautifully formulated as our Shvitz Stick - can struggle to glide cleanly through the jungle. It snags. It drags. It can leave residue. Kids stop reaching for it. B.O. comes back. Mum becomes the smell sheriff.
For boys with hairy pits (you know who you are, herd), it was time for a different format.
ENTER: THE PITZ SHVITZ SPRITZ.
The Pitz Shvitz Spritz or “The Pitz” if you’re a fan, like we are, is a clean deodorant spritz designed specifically for the underarm region. A light mist that doesn’t tangle, doesn’t drag, doesn’t leave anything behind on a school shirt.
Same powerful Vitamin C. Same super antioxidants. Same cleansing botanicals. Same anti-odour natural salts. All the heroes you already know from our Shvitz Stick - Kakadu plum, aloe vera, citrus oils, zinc ricinoleate - just delivered in a format that actually works on a Year 9 jungle.
Shower. Spray under each arm. Let dry before dressing. Done.
And because growing boys reapply roughly never on their own, we made it locker-friendly and sports-bag-friendly. Stash it. Spritz when B.O. dares to come back. Pow. Covered.
A QUICK BEAT ON PACKAGING.
One more thing we’re a little chuffed about. The Pitz Shvitz Spritz 100ml bottle is made from 75% post-consumer recycled plastic - old plastic, given a second life, kept out of landfill. We’re not finished with our sustainability journey, but we’re walking the talk, one upgrade at a time. Raising legends shouldn’t cost the Earth.
THE PITZ — IN FIVE TICKS.
✓ Safe for Pre-Teens and Teens (Dermatologically Tested)
✓ No Aluminium, Parabens or Toxic Fragrances
✓ Contains Antibacterials and Cleansing Botanicals
✓ Natural Odour-Trappers & Essential Oils
✓ Scent is Fresh & Citrusy
WHAT IT DOES. Stops B.O. where it lives. Pow.
WHAT IT WON’T DO. Get tangled in hairy pits. Make him TikTok famous. Do his Science homework (although he could absolutely talk about the formula in class).
OVER TO YOU, HERD.
The Pitz Shvitz Spritz didn’t come from us. It came from you. Your DMs. Your honesty. Your willingness to talk about something that other brands won’t touch. So keep the messages coming, herd. The next product is already in the works, because if you’ve noticed something, we want to fix it.
→ SHOP THE PITZ SHVITZ SPRITZ 100ML
(Carpool drivers everywhere, you’re welcome.)
Have a topic you'd like us to tackle in the GOAT Guide? Drop us a line at jackie@neongoat.com.au — we'd love to hear from you.
Written by Jackie Baron
Founder + Mum
