BEHIND THE GOAT
director of family matters.
Before I started my family, work was my passion and my life. And I wanted a big life. Raised in Sydney, I studied both in Sydney and Canada and made my dreams of a career as an advertising account director at a New York-based global ad agency come true. I was ambitious, bold and had a ball. Then traumatic world events saw me head home in September, 2001. Cue plot of romantic bestseller: I met a handsome lawyer, married him three months later and had three kids. My professional dreams changed into more personal ones when I realized my big life meant family. My new job title: Director of Family Matters.
THE LIGHTBULB MOMENT.
For nearly 18 years, “Director of Family Matters “ has been on my business card. Being a mother has meant the world to me and has now given me not just a fulfilling, fantastic, sometimes frustrating family but a new chapter in my career. Neon Goat was born from having to schlep stinky kids from school to sport and orchestra to home. When my husband started spraying them with his Tom Ford cologne before letting them in the car, I had a lightbulb moment.
IT WAS TIME FOR ME TO START SWEATING THE BIG STUFF - launching a vegan, cruelty-free, Australian made deodorant and body spray for active growing boys (of course, all humans can use it too!)
MADE FOR CAR-POOL DRIVERS EVERYWHERE.
what is neon goat?
FACT: ALL KIDS SMELL. Especially those we can’t live without, the ones who are fierce on the soccer pitch, rock it at skateparks, shred it up in the surf. Hey you guys, we love you for being active and healthy—but just between us, your BO is the pits.
Until now, tackling it has meant reaching for weirdly mature body sprays that promise old spice hijinks and make you smell like a 28-year-old busting to get to the club or mid-tier accounting firm. WHICH IS WHY WE CREATED NEON GOAT.
Kids are not adults. Yet. So while they’re growing into that role, they need a deodorant and body care routine designed just for them. Neon Goat is not just natural and simple, not just Australian made, but cool enough to be seen in lockers and bags.
PROBLEM SOLVED.
BO can be embarrassing. The Neon Goat solution is anything but. It’s a badge of honour. Yeah, you’re changing but you’re handling it.
Like all the best humans, it’s authentic. Vegan, dermatologically tested, cruelty-free, socially conscious and packed with botanicals. No aluminium. No parabens. No BS. Carpool drivers everywhere, you’re welcome.
Let your parents and mates have your back. We’ll take care of the underarms.
NEON GOAT. NOT TESTED ON GOATS. CREATED FOR KIDS.
DON'T SWEAT THE SMALL STUFF.
why the g.o.a.t?
The name? Shining a bright ‘neon’ light towards our boys who are often overlooked, misunderstood, can be complex and can be downright frustrating (believe me I’ve seen it all!). And Goat goes back to how parents feel about their kids - that they’re the GREATEST. OF. ALL. TIME. Yep, even when they’re pushing our buttons and limits!
Who knew? My career woman ambitions have been rekindled by - I’m just going to own it - shvitz and smelly boys.
SAY GOODBYE TO BOY B.O.
SMELL GOOD, DO GOOD
CRUELY FREE, ALWAYS.
NEON GOAT is 100% cruelty free, and always will be.
It’s a no brainer. This means that NONE of our products or individual ingredients have been tested on animals. Our Founder Jackie is a proud Mumma to four turtles. Yep, you read that right - we love our furry and not so furry friends too. Our two hero products, Shvitz Stick deodorant and Shvitz Spritz sweat spray are vegan too. AND YEP, THEY REALLY WORK.
Disclosure: On the odd occasion Jackie has referred to her two sons as animals and extensively tests all Neon Goat products on her two boys without question!
Our Low-Waste Promise.
At Neon Goat, we're always levelling up. For your boys, and for the planet.
Neon Goat’s goal is to make the world a better place, not just through saving kids from the embarrassment of B.O. and parents from its effects - nobody looks forward to car-pooling home from sport, until now - but through using sustainable, recyclable packaging. With every new product we launch, we’re doubling down on smarter, cleaner choices. Our latest step? We've upgraded our Shvitz Spritz 100ml, The Pitz Shvitz Spritz 100ml and new samples of Shvitz Spritz and The Pitz Shvitz Spritz packaging to bottles made from 75% post-consumer recycled (PCR) plastic – giving old plastics a second life and keeping more waste out of landfill.
It’s part of our commitment to do better where it counts: natural formulas, clean ingredients, and now, cleaner packaging too. Because raising legends shouldn’t cost the Earth..
DOING OUR BIT.
From Backyard Clubs to the World Stage
We’re proud to support Team Australia 2025 – Australian Cheer Union, championing young male athletes as they take on the world. These boys are defying stereotypes, pushing their limits, and repping Australia on the international stage and we’re right there with them, helping them stay fresh under pressure.
Closer to home, we’re also proud sponsors of Maccabi Hakoah Junior FC - a grassroots soccer club with a massive heart. It’s where my own boys first fell in love with the game. For us, it’s personal. Community sport is where friendships are formed, confidence grows, and kids start to understand the power of showing up for your team, your club, your community.
And whether it’s a championship match or a muddy weekend game, we’re making sure every parent and player has access to Neon Goat. Because confidence starts with feeling fresh - and every kid deserves that.
Backing boys. Backing community. That’s the Neon Goat way.