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GOAT TALES #17

Monique Etkind - founder, ME Nutrition and co-founder, meforme™

24 JANUARY 2025, WRITTEN BY JACKIE BARON

Neon Beginnings: In the spirit of Neon Goat's vibrant energy, could you share a moment when your teen/tween son brought an unexpected splash of colour into your life or business?

My son adds a vibrant joy to my daily life. His calm and steady nature, along with a playful touch of cheekiness, brings balance and ease, making it possible for me to manage both my career and family responsibilities without feeling overwhelmed. My children are truly a source of calm in my life.

Admirable Traits: Teenagers (tweens) often teach us more about life than we realise. What's one thing you admire most about your teen son, or what have you learned from him that's been surprisingly profound?

He embraces life with the wisdom of a seasoned sage and the calm of a seasoned yogi. He doesn’t sweat the small stuff—after all, if you worry about every little drop, you’ll miss the ocean! By taking everything in his stride, he navigates challenges with grace and a dash of humour, proving that life is too short to overcomplicate. So, if I ever find myself troubled by minor hiccups, I always remember: he’s the kind of person who can turn a spilled coffee into a reason for a good laugh!

Shared Passions: What's an activity or hobby you love doing together with your teen son that brings out the 'cool' in both of you, Neon Goat style?

Josh is my banter buddy. He is my go-to for lighthearted moments. In a day often filled with serious conversations about others, I love having a bit of cheeky banter, and he’s always right there with me. His great sense of humour and quick intuition—sometimes knowing exactly what I’ll say before I even say it—brings so much laughter and joy into my day.

Time-Travel Tips: If you could step into a time machine and visit your teenage self, what cheeky piece of advice would you give yourself about navigating the future, especially knowing what you do now about business and life?

March to your own beat and run your own race—because if you’re busy trying to keep up with everyone else, you might just end up in the wrong marathon! Embrace your individuality and never hold back on who you are. Staying true to yourself isn’t just a cliché; it’s the secret ingredient to a fulfilling life. So, whether you're dancing to your own tune or sprinting down your unique path, remember: authenticity is the ultimate power move. After all, the world doesn't need another copy; it needs the one and only you—complete with all your quirks and fabulousness!

 

Maintaining authenticity and staying true to oneself is essential. When clients sense genuine care and commitment, it fosters a trusting relationship that enhances their experience and success in achieving weight loss goals. In my practice, this honest connection is the foundation that drives meaningful, sustainable results for each client.

Navigating the Teen Terrain: Teens are known for their mood swings and monosyllabic responses. What's your secret to getting your teen son to open up and engage in meaningful conversations, especially about life and your business?

We create a supportive, open environment to encourage open sharing and make him feel at ease. The balance in our family dynamic, with his two sisters adding lively energy, makes our steady connection with him especially meaningful. By listening without judgement and offering guidance, he knows that we’re always here for him, providing reassurance and understanding no matter what he faces.

The Ultimate Collaboration: Imagine you're launching a special Neon Goat product inspired by your journey as a parent to a teen son. What would it be, and what story would it tell?

I'd love a Mum range of Neon Goat deodorant and spritz- for busy Mum's on the go! Please create this product! Similar packaging with neon pink! Also a range for teen girls would be fab! My daughter would use this also! She would love bubblegum or grape scents. I'd love citrus or floral scents.

Monique has dedicated her career to transforming how people view themselves and their relationship with food. ME Nutrition and meforme™ offer personalised, in-person guidance alongside 24/7 digital support, creating a seamless and cost-effective solution designed to be there whenever you need it.

www.moniqueetkind.com

@me_nutrition

  • GOAT TALES #17: MONIQUE ETKIND

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