GOAT TALES #16
Angela Michel - Founder, Worthy
6 DECEMBER 2024, WRITTEN BY JACKIE BARON
Neon Beginnings: In the spirit of Neon Goat's vibrant energy, could you share a moment when your teen/tween son brought an unexpected splash of colour into your life or business?
My son Jonas (11) is very entrepreneurial like his Mum and Dad! He took me by surprise one day when he told me his latest business idea - I best not share what the exact product is as he is still launching it! But it involves the material we use for our products, sugarcane, and he is demanding I share my manufacturer's details and my industrial designer and that I need to provide the seed money for the biz too! Ha! I was frustrated at first thinking he was stealing my business ideas and just trying to rifle me but have come to realise the brilliance! Maybe we can work together on this rather than be competitors!
Admirable Traits: Teenagers (tweens) often teach us more about life than we realise. What's one thing you admire most about your teen son, or what have you learned from him that's been surprisingly profound?
My 11 year old is a lot like me so we butt heads a lot. He does teach me how to parent him (when I don't know what to do sometimes!) and how to parent his siblings, and holds me accountable to following through with promises or threats! He has a real heart of justice and truth which I admire.
Shared Passions: What's an activity or hobby you love doing together with your teen son that brings out the 'cool' in both of you, Neon Goat style?
Probably shooting hoops in the backyard - it makes me feel younger and it's fun and what he is passionate about!
The 'Goat' Legacy: If your teen (tween) son were to take over Neon Goat for a day, what innovative or outrageous product do you think he would create, and why?
Oh I love this one! Probably interesting scents like cola or something! Edible deodorant?? Haha!
Navigating the Teen Terrain: Teens are known for their mood swings and monosyllabic responses. What's your secret to getting your teen son to open up and engage in meaningful conversations, especially about life and your business?
We have found that one-on-one quality time together makes all the difference and buying his fave foods as a treat is a great way to his heart!
The Ultimate Collaboration: Imagine you're launching a special Neon Goat product inspired by your journey as a parent to a teen son. What would it be, and what story would it tell?
I'd love a Mum range of Neon Goat deodorant and spritz- for busy Mum's on the go! Please create this product! Similar packaging with neon pink! Also a range for teen girls would be fab! My daughter would use this also! She would love bubblegum or grape scents. I'd love citrus or floral scents.
Angela is Founder and Director of Worthy and is also mum to 3 gorgeous kids; Jonas 11, Ayla 8 and Jentzen 4 + Luca the pup. We're making life sweeter for the planet and people.
Angela has created drink bottles made from 100% Sugarcane - made in Australia. Worthy bottles are carbon positive, zero waste and can be turned into new sugarcane products at end of life, making them the most sustainable bottles on the market. Worthy donates a percentage of every bottle sale to help communities in the slums of Mumbai and also partners with a local NFP in Victoria running resilience programs for at-risk adolescents spreading the message of worth.
Angela is a passionate speaker and change maker who loves to share their story of pioneering bioplastic manufacturing of drink bottles in Australia and the resilience needed to take an idea through to a thriving business - equipping the next generation with the tools and inspiration needed to make an impact for future generations. Worthy has created the most sustainable and purpose- filled bottle on the Australian market. Both carbon negative and zero waste at manufacture - Worthy is changing the game when it comes to reusable bottles.
100% Sugarcane Drink Bottles – Worthy Drink Bottles (worthyau.co)
GOAT TALES #16: ANGELA MICHEL
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